Business Strategy: Soft-drinks Industry Analysis

I’m taking the fifth course, called Business Strategy, of Strategic Leadership and Management Specialization from the University of Illinois on Coursera. This course is taught by Deepak Somaya, Professor of Business Administration.

This is a four-module course, one module per week, and at the end of each module, we have an assessment: to write a case study analysis about a given topic. In the first week, I had to write a hypothetical memo to the CEO of Uber, suggesting a new mission statement. The second week, that I just finished, I had to write a hypothetical memo to Warren Buffet to suggest to increase or decrease the investments on Coca-Cola Company. Both assignments were hard to write and demand a considerable amount of time to get it done, and, the first one I couldn’t get it right in the first attempt and had to resubmit my assignment. For the second one, I’m now waiting for a review of my peers. Anyway, I think it would be good to share it here to gather some feedback if it might occur.

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