Internal Analysis and Competitive Advantage

The fifth course of Strategic Leadership and Management Specialization from the University of Illinois on Coursera, Business Strategy, is taught by Deepak Somaya, Professor of Business Administration. This course is about how organizations can create, capture and maintain value and how it’s fundamental for sustainable competitive advantage.

In the third module of the course, we learned about internal analysis and competitive advantage. How to understand the origin and consequences of the unique internal strength of a firm, using the analytical viewpoint of activities, resources, and capabilities.

In my opinion, Business Strategy was one of the best courses in this specialization with real case study analysis as assignments after every module. Both the content, methodology and the professor were great and I could enjoy taking the classes. The assignment for this module I shared in another blog post.

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Business Strategy: Case Study Analysis of Starbucks’ Competitive Advantage

As I mentioned in a previous post, Business Strategy: Soft-drinks Industry Analysis, I’m taking the fifth course, called Business Strategy, of Strategic Leadership and Management Specialization from the University of Illinois on Coursera. This course is taught by Deepak Somaya, Professor of Business Administration.

This is a four-module course, one module per week, and at the end of each module, we have an assessment: to write a case study analysis about a given topic. In the first week, I had to write a hypothetical memo to the CEO of Uber, suggesting a new mission statement. In the second week, I had to write a hypothetical memo to Warren Buffet to suggest to increase or decrease the investments on Coca-Cola Company. Now, in the third week, I had to answer two questions about the internal competitive advantage of Starbucks.

These assignments demand a couple of hours to get it done, due to the amount of information and analysis that is needed. However, it gives you amazing insights while analyzing real cases and practicing what you just learned.

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